Social Media Platforms History
Internet relay chats, or IRCs, were first used in 1988 and continued to be popular well into the 1990’s. The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users.
Facebook is the biggest social media site, with more than two billion people using it every month.
Have you ever wondered why people like using Facebook? After all, there are already a lot of other ways to communicate online, like through email, instant messaging, and so on. What makes Facebook unique is the ability to connect and share with the people you care about at the same time.
For many, having a Facebook account is now an expected part of being online, much like having your own email address. And because Facebook is so popular, other websites have worked to integrate Facebook. This means you can use a single Facebook account to sign in to different services across the Web.
YouTube is the most popular video-sharing platform where users watching a billion hour of videos every day.
YouTube hails as the second most popular search engine in the world today, right behind its parent company, Google. If your business could benefit from producing video tutorials or walkthroughs, visually-driven instructional content, product reviews or interviews, then this social media platform is a must for reaching their more than 2 billion monthly users.
Who’s on YouTube (and Why): A whopping 73% of US adults report regularly using YouTube, with a heavy concentration in the age range of 15 to 34 years olds. YouTube is broadly popular amongst both men and women, and usage tends to go up alongside income and level of education.
The Content that Works Best on YouTube: Video only! Depending upon your type of business and who your audience is, both long-form and short-form video content can work very well on this platform. Most viewers tune in for a combination of education and entertainment, so whether you’re teaching your audience about emerging marketing tactics or streaming video gameplay, work hard to retain their attention throughout your videos.
You might also consider tapping into popular YouTube trends like unboxing videos (especially if you rep a physical product) and “with me” content that takes viewers along with you for the ride. Additionally, if starting a YouTube channel feels ambitious, partnering with YouTube influencers who are excited about your mission could help you test the waters before you dive in.
text messages and voice messages, make voice and video calls, and share images, WhatsApp is a messaging app used by peoples in all most over 180 countries. Initially, it was only used by people to communicate with their family and friends only.
WhatsApp Messenger, or simply WhatsApp, is an American freeware, cross-platform messaging and Voice over IP (VoIP) service owned by Facebook, Inc. It allows users to send documents, user locations, and other media.
4.WeChat – 5 billion
WeChat comes from a messaging app, it just like WhatsApp and Messenger as all in one platform. WeChat is a mobile text and voice messaging communication service developed by Tencent in China,
first released in January 2011. … WeChat has over 700 million downloads, with 300 million active users. This makes it one of the most popular social apps in the world, and a valid competitor to WhatsApp and Viber.
Instagram is asocial media where you can share photo and video thought its app.Instagram is a free photo and video sharing app available on iPhone and Android. People can upload photos or videos to our service and share them with their followers or with a select group of friends.
They can also view, comment and like posts shared by their friends on Instagram. Anyone 13 and older can create an account by registering an email address and selecting a username.
Messenger used to be a messaging feature since 2011 within Facebook, and made Facebook Messenger into a standalone app by itself and greatly expanded its features. Explainer: What is Messenger?
Facebook Messenger is a FREE mobile messaging app used for instant messaging, sharing photos, videos, audio recordings and for group chats. The app, which is free to download. can be used to communicate with your friends on Facebook and with your phone contacts.
While Twitter’s monthly active user numbers have hovered consistently around 300 Million for a while now, a whopping 40% of those users are active on the site multiple times daily, suggesting that if your audience uses the platform, they’re likely very engaged.
The popularity of this social media site remains high amongst tech-savvy users and is particularly active in B2B verticals related to business, marketing and politics today.
QQ is an instant messaging social media that is extremely popular among young Chinese people. It is used around 80 countries and also available in other languages.
WeChat only this year became China’s most popular social media channel. That dethroned champion is QQ, which is probably the biggest social media network you have never heard of. QQ is so huge, it set a Guinness world record for having the largest number of users online at the same time.
QQ’s story is inspiring and ultimately tragic — as far as tragedy goes in the world of apps. It’s also one that every marketer hoping to understand the Chinese social media environment should know.
Qzone is a popular another social networking sites based in China, where you can upload multimedia, write blogs, play games, and decorate your virtual spaces.
Tencent, China’s largest Internet portal mostly known to us for its hugely popular instant messenger product QQ, published an updated report on the user numbers of its social networking service QZone last week. The report was only available in Chinese, but the folks over at Web2Asia were kind enough to translate it.
And if the self-reported numbers are not too much of an exaggeration, they’re nothing short of mind-blowing.
Even taken with a healthy grain of salt, the stats Tencent are presenting deserve a mention: the report claims more than 200 million people were using QZone as of January 31, 2009, surpassing international players like Facebook (which recently announced 175 million registered users) and MySpace.
For the sake of comparison, we took a look at the worldwide comScore stats for the aforementioned social networking services, but they only give you an overview of visitor numbers for QQ.com instead of QZone separately (which has its own subdomain). To be frank, we don’t even know if the comparison flies because we’re not sure where QQ the communication (IM) service ends and where QZone the social network begins.
Tumblr is a social networking and micro-blogging site for sharing text, photos, links, videos, audios, and others. You can share a wide range of things on Tumblr from cat photos to art to fashion and so on.
Given its simple, concise nature, Tumblr is not best suited for long text-based posts like full articles; rather, it’s good for broadcasting short messages to readers. The microblogging platform is praised for its simplicity in aesthetics, management and content posting. Many Tumblr blogs feature humor, fashion, design and art.
Each Tumblr blog is referred to as a tumblelog. Members can post text, images, videos, links and audio files to their tumblelogs. They can personalize their tumblelogs with different themes, which are largely free but can be professionally designed for a price. Primary tumblelogs are public and cannot be password protected, but specific posts can be made private. One account can host multiple tumblelogs.